This time on the shiny road to a good presentation, i want to touch on the typeface issue that is mostly regarded as a trouble. Most of the time, I am sure that you find yourself stuck in a very loooooong list of fonts to be selected for your projects. There are more than a hundred typefaces there, and you need to pick one, right? what a painful decision, You must have asked yourself, there must be a better way! Or you just use the system default font not to mess with the selection part, but agree that Calibri is so commonly used to be good. So here you are.
There are some guidelines about how are the main characteristics of typefaces and how they differ in appearance. With some basics, I hope that you will make a better choice in your projects and get rid of the long list.
Before going into details, let’s start with basics. Do not forget that you design for people. It means that your text must be clear and readable all the way and have an understandable framework that your listeners will immediately understand what’s more important and what’s not. If you don’t pay attention to these factors, any fancy or stylish typeface you pick will not work for you.
Basically, typefaces are divided into two main groups; serif & sans serif.
Each has different characteristics and usage depending on the situation, also they can be combined at will. I will mention briefly about these.
These little pointy feets are called serifs, serif fonts are easier to read in printed works, because these little serifs create a horizontal flow. Look at all your books, they all have serif fonts.
Sans means without in French. So there are no little feets in sans serif fonts as in serifs. They are better on the web than printed, and look more modern in general.
But remember, all these explanations doesn’t exactly mean that you should only use serifs for body texts and serifs for headlines all the way, things are not set in stone, so there will be situations that you need to combine both, or only use one typeface for the whole.
DO NOT USE MORE THAN TWO DIFFERENT TYPEFACES IN A PROJECT (USE THE TWO ONLY IF THEY COMBINE WELL)
Using so many typefaces maybe the worst choice you will make in your presentation. Using much will be a visually bad looking, and also distracting factor. Instead of using so many different typefaces, use one with a variety of styles. There are free fonts which have more than 10 different styles (ultralight- light- regular- semibold- bold, heavy, etc.). Do not only stick with regular, italics and bold.
- As introduction, learn only one or two typefaces but learn their usages well.
- Do not forget, small size + more spacing > big size + less spacing in terms of readability.
- Do not use Comic Sans, at all!
Fontsquirrel.com (Here, you can search fonts by filter, just select the font family 12+ for more styles.)
Serif vs Sans serif infographic http://www.webdesignerdepot.com/2013/03/serif-vs-sans-the-final-battle/
Source Sans http://www.fontsquirrel.com/fonts/source-sans-pro?filter%5Bfamily_size%5D=12
Open Sans http://www.fontsquirrel.com/fonts/open-sans?q%5Bterm%5D=open+sans&q%5Bsearch_check%5D=Y
Playfair Display http://www.fontsquirrel.com/fonts/playfair-display